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Finance Leadership in Disguise: When Pushing Back is the Real Power Move

  • Writer: Brendan Brinig
    Brendan Brinig
  • May 23, 2025
  • 3 min read

The CFO's Guide to Being the Grown-Up in the Room (Even When It Means Saying No to the CEO)


Here’s the truth: strong finance leadership doesn’t always look like spreadsheets and board decks. Sometimes it looks like throwing a wrench into a bad habit the business has been coasting on for years.


And that means pushback. Yes, even against the CEO.


Because real leadership in finance isn't about keeping everyone happy. It's about installing the kind of disciplined processes that set the business up for sustainable, repeatable, long-term success. That almost always means shaking up the status quo.


Check Run Chicken Dance: A Classic Case


Let’s talk check runs. If you’ve ever heard, “We have to pay this bill today because it's late,” your finance Spidey-sense should be tingling.


A real accounting process doesn't bend to due dates. It bends to internal controls. Weekly check runs exist for a reason: so you’re paying vendors in a controlled, predictable rhythm after approvals. Not whenever someone panics. There's no such thing as an "emergency" payment in a grown-up finance shop. You want ad hoc payments? Cool. You also want fraud, confusion, and angry auditors.


(Real talk: anytime someone (who is not the Treasurer) says we need to hurry up and pay this, you should actually consider moving slower. Review the voucher, review the underlying contract--especially if it's a new contract or new vendor, review the approval. Racing and treasury do not go together.)


No, Karen, We’re Not Rebuilding Your Frankenstein Excel Model Every Month

Another common offender: the sacred cow of manual financial modeling. A new client says, "Here’s the Excel model we use. Can you update this every month?"


Sure, we could. But should we?


Manual conversion models are a resource black hole. Every month, your team is digging through raw accounting inputs, massaging them into the bespoke format your old boss liked because he built it in 2016 after a long lunch and three Red Bulls.


A qualified finance leader doesn’t just do the thing. They ask, “Why are we doing the thing this way?” And then they fix it so that next month, your team is building insights—not just updating formulas.


The "OK, But..." Death Spiral


"OK, but we've always done it this way."

"OK, but our CEO likes this format."

"OK, but the board expects this."

NO. No 'OK, but.'


When we walk into a company, we’re not there to rubber-stamp chaos. We're there to turn the ship around. And yeah, that means there are going to be moments when things look worse before they get better. That’s not failure. That’s the process of actually growing up your finance function.


Leadership in Finance Means Discomfort (At First)

True financial leadership is about more than reconciling the books. It's about setting the backbone of how the business operates. That means:

  • Killing exceptions that keep creeping into AP

  • Refusing to rebuild broken models that need to be retired

  • Saying, "This is the right way" when the room is used to saying, "This is the way we've always done it."


Finance leaders aren't order takers. They're the last line of defense against chaos disguised as familiarity.


So What Now?

If you’re feeling resistance from your finance team, ask yourself: are they being difficult? Or are they being the adults in the room?


If your finance org hasn’t pushed back lately, it might be a sign they’re not leading at all.

 
 
 

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